Old Spice Man personalizing YouTube videos in response to Tweets

If ads could speak back to you, would you buy more of a product? It's something that might someday happen in the future, but for now, this is the next best thing. The Old Spice Man, admittedly already one of the most successful viral ad campaigns of all time, is now responding directly to Tweets, with personalized videos.

The Old Spice Man is probably better known to you by that name than by his given name, Isaiah Mustafa (a former NFL WR, no less). Muscular, with little body fat, Mustafa is probably attracting more attention from women than men, but the Tweets run the gamut.

What's great is that once the celebrities (and ordinary folks, too) get word of the video, they re-tweet it, spreading more Old Spice Man advertising to their followers.

For example, after a Tweet from Alyssa Milano asking "Are you flirting with me, @oldspice guy?," here was the video response.



Another such recent video is directed to Rose McGowan. She Tweeted "I like it too! @Oldspice I told my husband I have a crush on you. Oddly, he started using the oldspice deodorant. (via @Alyssa_Milano)."

She was responding, obviously, to another Tweet by Alyssa Milano; the two-costarred on "Charmed," you may recall. In response, Old Spice Man posted the following video:



Old Spice Man is answering more than just celebrity Tweets. In response to vandal182nyk, who asked "@OldSpice why does my 28 year old friend Mark Falanga still live at his parent's house?" (sorry Mark):



Other companies besides Old Spice have decided to get some Old Spice Man love (in a platonic way, of course). Starbucks Tweeted "@oldspice You look cold. Need some coffee?," to which the response was.



The only question is how they keep pumping out these videos. Does Mustafa get any sleep, or does he simply stand around in his towel waiting for another video idea to come in? Follow all the action at the Old Spice channel.